Don Cardona is a 26-year network sports broadcast tv veteran as a live event and studio producer with ESPN and most recently as a Senior Producer with NBC Sports covering events such as the World Series, Rio Olympic Games, the Boston Marathon and other high-profile sporting events. He has made a living out of humanizing professional and elite athletes and keeping viewers tuned into sports broadcasts through storytelling. Last August, Don won Best Documentary in the World’s Largest Short Film Competition for his film “Punishment”, a film about Bull Riding School.
He is now owner and executive producer of Cardona Creative, an agency that helps business owners connect with their clients with storytelling, capturing their essence and strategizing it all with video.
WEBSITE: https://www.cardonacreative.comIn this episode we will cover:
- Videos to show WHY they should do business with you.
- Using stories for emotional connection.
- Infomercials.
- Capturing customers imagination.
- Letting the customer be in control.
- Different types of storytelling.
- Why you are in business.
- Storytelling to capture attention so they want to do business.
- Everyone should be using video.
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Special thanks to Don Cardona for being on the show.
So long for now and remember to keep moving forward!
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