Joining me is Sarah Santacroce.
12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She calls it The Gentle Business Revolution™.
Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way!
Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current Online Marketing model. Think ‘Seth Godin’ with a feminine touch.
She loves thought-provoking conversations that invite listeners to question assumptions about the techniques they currently use to communicate with their ideal clients and how this ‘marketing mask’ affects the quality and joy of running their business. By giving examples of fear and manipulation based techniques she will demonstrate a reframe and prove that a ‘gentler’ approach to marketing is not only possible, but will guarantee a more sustainable business.
When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.
OFFER:
The 1-Page Gentle Marketing Plan in the form of a mandala: http://www.sarahsantacroce.com/1page
Check out Sarah’s Podcast, The Gentle Business Revolution Show!
To learn more, visit www.sarahsantacroce.com
In this episode we will cover:
- Distinguishing Between Marketing & Sales
- A Dirty Word?
- Today’s Conscious Customers
- Following The Herd
- Feel Good Marketing
- Knowing Yourself
- The 7 P’s Of Marketing
- Partnerships
- Discounts
Thanks so much for tuning in again this week. I appreciate you 🙂
Have some feedback you’d like to share? Leave a note in the Feedback section.
Special thanks to Sarah Santacroce for being on the show.
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So long for now and remember to keep moving forward!