
Episode 98 – You’re Only As Good As The Story You Tell
In this episode Lori Dubois shows us how telling stories is a critical communication tool, not just a method of entertainment and how crafting your big (and little) stories and telling them effectively can help you build stronger relationships, attract the right people to your business, and differentiate you in the marketplace. Lori Dubois is the owner of Marketing Troubadour, a marketing and branding firm focused on providing strategic advice and content-related marketing to small businesses. She believes every business is unique in the marketplace because no one has the same story as anyone else. Her left-brain, right-brain balance gives her an approach that is both creative and analytical (harder to find than you'd think). A marketer by trade, librarian by training, and storyteller by nature, Lori loves bringing people together around…